Yvonne Reopelle

yvonne@reopelledesigns.com
(510) 697-4911

With over 10 years of experience as an accomplished strategic marketing professional with an exceptional record managing result-driven communication programs, strategies and events.

PROFESSIONAL EXPERIENCE: 

NetApp, Sunnyvale, CA
3/2018 - 12/2018

Marketing Manager

Responsibilities include:  Promotion material development and communications for a leading enterprise storage solutions and cloud services company. Worked with the Go-To-Market Effectiveness Global Promotions group, providing clear communication tools to increase internal brand awareness for company promotions.

  • Design and develop promotional materials, including promotional guides, FAQs, presentations and templates, weekly/quarterly/YTD email campaigns
  • Manage the development and communications for the Data Visionary Loyalty program website
  • Collaboration with key internal stakeholders such as legal, editorial and brand management as well as external brand and design vendors on major projects
  • Create communications plan and execution timeline
  • Maintain SharePoint and MS Teams images and documents
  • Lead internal promotion communications and vehicles (Sales weekly Newsletter, Andrews Answers Newsletter, MyNetApp, Global and GEO email communications)  

Grifols, Emeryville, CA
6/2014 - 3/2018
Marketing Communications Specialist

Responsibilities include: Management and oversight of the marketing and process for the diagnostic division of a worldwide healthcare organization. Worked directly with global marketing teams to provide approval oversight for all marketing communications projects including brand materials, website projects, emails, and key newsletters, etc.

  • Worked on the development of external product communications projects which included tradeshow materials and panels, print materials and digital materials (including web projects)
  • Managed brand agency, designers and external vendors to rebrand, edit and or develop promotional materials and templates
  • Produced monthly and year-end reports providing analytics and data for global approval process
  • Supported various global and regional product branding projects
  • Collaborated with key internal stakeholders (Product Management, Corporate Communications, Legal, Regulatory, Medical Affairs and Compliance) on the development and approval of promotional materials
  • Worked with internal stakeholders on rebranding of various types of materials and projects in the context of the company‚Äôs integration (Grifols acquisition of Novartis Diagnostic Division and Hologic, Inc.)
  • Generated digital and print programs in collaboration with Senior Stakeholders / Marketing Product Managers
  • Key global content process gatekeeper for the CMS, which included tracking and providing monthly metric reports
  • Managed the development of all new and updated promotional review SOPs and forms
  • Supported the planning, development and implementation of product promotional materials and campaigns
  • Developed a repository for all product brand images and promotional materials
  • Supported the development of diagnostic brand guidelines, tradeshow guidelines and editorial style guide
  • Managed and oversight of all worldwide regional tradeshow graphics (APAC, EMEA, LATAM and No. America)

Colorado Mortgage Lenders Association (CLMA), Denver, CO
12/2011 - 10/2013

Marketing Communications and Events Coordinator

Responsibilities include: Management of all marketing communications and event coordination for a national/statewide awareness program.

  • Increased brand awareness of programs and membership participation for events, programs, services activities by 15%
  • Coordinated and participated in 37+ yearly events, which included tradeshows, networking functions, educational seminars, golf tournaments, holiday events and an executive level convention
  • Updated and maintained Civi CRM system
  • Managed email campaigns using MailChimp
  • Managed marketing and promotional budgets and provided financial reports
  • Managed website, social networking programs and other channels to increase the overall communication and awareness of the association brand
  • Designed and produced all print collateral and marketing materials including brochures, event materials, and website graphics and managed master event calendar

Ascent Solar Technologies, Inc., Thornton, CO
9/2006 - 4/2011

Marketing Manager

Responsibilities include: Managed and implemented product marketing and communication strategies for an innovative solar electric start-up

  • Managed lead generation campaigns using Oracle CRM
  • Provided advertising planning, design and production
  • Introduced, developed and managed global distribution channel relationships
  • Executed 5 global distribution contracts
  • Maintained client relationships to increase sales revenue
  • Managed external graphic designers, web developers, writers and printers for all creative design projects
  • Collaborated product engineering fulfilment for client integration requirements and proposal submissions
  • Pre-qualified all incoming sales leads including pipeline management
  • Planned all sales promotions and kept within budget requirements
  • Managed product brand strategies to effectively communicate product strengths
  • Supported development of product competitive analysis reports
  • Developed all marketing collateral, promotional materials and presentations
  • Tradeshow management including pre and post analysis
  • Developed and managed the marketing and promotional budget

InsureWorx,  Denver, CO
7/2003 - 9/2006
Marketing Communications Analyst

Responsibilities include: Managed and implemented marketing communication projects for an Insurance software solutions company, specializing in core administrative processing systems for claims, underwriting, and billing:

  • Managed art production for corporate collateral, presentations, direct mail, advertisements, corporate newsletter, product logo design, and other graphic development support
  • Website management for www.insureworx.com
  • Trade Show and corporate event management including annual User Group Conferences
  • Lead generation and direct mail campaigns manager, including IBM ISV direct marketing programs
  • Global sales and marketing support
  • Advertising planning and production management
  • Press Release and article management
  • Managed the development of corporate communication documentation including RFP's, RFQ's and RFI's
  • Managed online buyer guides
  • Coordinated Web-based seminars
  • Marketing budget management

Arula Systems, Inc., Santa Clara, CA (Acquired by Raritan, Sumerset, NJ - 2002)
6/2000 - 3/2002
Marketing Specialist

Responsibilities include: Management and coordination of marketing programs for a Hewlett Packard technology spin-off company providing secure, remote management solutions:

  • Production of printed outbound communication materials, including data sheets, press binders, presentation folders, direct mail, promotional items and advertisements
  • Trade Show coordinator
  • Direct Mail campaign coordinator
  • Managed creative designers, web developers, technical writers and printing vendors
  • Assisted in the redesign, implementation, and roll out of the Arul web site www.arula.com
  • Managed corporate Intranet and Internet sites
  • Managed online global channel programs with Sun, HP, Cisco, and IBM
  • Created computer graphic designs including web design, ui designs, logos, trade show graphics and power point presentations

Agile Software, San Jose, CA (Acquired by Oracle)
10/1996
- 4/2000
Tradeshow and Events Manager

Researched, planned and coordinated all worldwide Trade Show expositions and supply chain conferences for an enterprise manufacturing e-commerce software solutions provider:

  • Researched and coordinated all global trade show and corporate events
  • Coordinated speaking opportunities for CEO and technology managers
  • Coordinated with exhibit houses on show booth design and budget proposals
  • Booth setup/tear down
  • Managed corporate message throughout the event
  • Performed Agile Software product sales pitches and demonstrations
  • Managed trade show budget and ROI reports

 COMPUTER SKILLS:

Adobe Creative Suite CC, Acrobat Pro 9, Microsoft Office 365, Oracle CRM, MailChimp, SharePoint, Microsoft Teams, Zinc Maps, HTML and other web development tools

EDUCATION:

San Jose State University, San Jose, CA -
B. S. Advertising
Foothill College, Los Altos, CA - Computer Graphics, Web Design & Print Production